Virtue Curl Shampoo is a sulfate-, paraben-, phthalate- and silicone-free cleansing formula designed for curly and textured hair. Formulated to gently remove excess oil and buildup without stripping, it combines Alpha Keratin 60ku (a bio-identical keratin protein) with water-soluble jojoba oil, panthenol, specialty carob gum and vegetable-derived polymers to support curl formation, hydration, detangling and surface repair. Rice-derived proteins and sunflower seed oil provide UV protection and antioxidant support, while humectants and botanical extracts help reduce frizz and improve manageability. The shampoo protects hair from humidity, heat and environmental stressors and is labeled safe for color-treated and chemically treated hair. To use, wet hair thoroughly, emulsify a small amount between palms, massage into scalp and lengths to form a lather, then rinse; repeat if needed. Follow with a conditioning product for optimal curl definition and softness. Suitable for a broad range of wave and curl patterns, this formula targets concerns such as dryness, frizz, breakage and dullness while prioritizing hydration and curl definition. Gently cleanses and removes oils/build-up while preserving and defining the natural curl pattern. Water-soluble jojoba oil deeply hydrates and detangles curls for lasting moisture, definition, and shine. For curly and wavy hair prone to frizz and dryness; supports and defines natural curl pattern. Rich, creamy lather that cleanses without stripping and leaves curls soft and non-drying. Sulfate- and paraben-free gentle formula that preserves natural curl pattern and reduces frizz. important information This product is for external use only